Matchstix Delivers Cambodia’s First ‘Friend-Finder’ App

Ismail Vorajee / Khmer Times No Comments Share:
Matchstix will be released for download on the Android platform on Friday. An iPhone version will follow soon after. Photo: Courtesy Keeyan Admana

PHNOM PENH (Khmer Times) – Mobimedia, the team behind the recently launched “Mjams Pleng” music streaming app, are introducing tech savvy Cambodians to its latest venture: Matchstix – the country’s first smartphone-based friend-finder app for Androids and iPhones.

This Tinder-style app will alert users to ‘matches’ with similar interests within their vicinity – allowing users to swipe right to indicate interest, or left to dismiss and bring up another match. 

Where the app departs from Tinder, says Mobimedia’s Keeyan Admana, is that it’s “Made for Cambodians. Matchstix is a local app that helps Cambodians meet each other more easily. It is available only in Khmer language, so the app really puts all Cambodians in control of finding someone special, in a comfortable manner.” 

Mr. Admana and the team sees the app as a friend-finder rather than a dating app. He boasts of the app’s quick setup, an extremely swift process which leverages the user’s Facebook account. 

“Account setup will take no more than 30 seconds and users can start making matches just seconds later,” he said. “A very simple login process.”

According to Admana, the locally conceived and designed Khmer-language app will revolutionize the way users interact with one another, and offer a complete alternative to existing services like Line and WeChat.
“Our work focuses on the local consumer – we are very much dedicated to Cambodian users,” he said. “With help from local branding management studio Branderz, who we’ve been working with from the beginning, we are confident we can add another resource for Cambodian consumers.”

Mjams Pleng is supported by brand ambassador Sokun Nisa. The Mobimedia team intends to use a similar formula for Matchstix. Details will be announced on the app’s Facebook page this weekend. 

Down the line, the team plans to introduce additional features, Snapchat-style destructive messaging, stickers and more to expand its user-experience.

If skeptics doubted the viability of a friend-finder platform in the Kingdom, the app’s 185,000 Facebook likes – even before its launch – attest to interest among Cambodians.

The Android version of the app is set to go live today on the Google Play Store. The iPhone app will debut on Apple’s App Store in August. The app will be available to download for free. A premium version of the app is under study.

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