Cambodia took first spot in Prudential’s 2017 ranking of relationship fulfillment, coming out on top thanks partly to the disposition of local couples to discuss financial matters openly.
For in depth analysis of Cambodian Business, visit Capital Cambodia
The Prudential Relationship Index (PRI) for 2017 looked at nine countries in the region – Cambodia, China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – and found that the kingdom has the happiest couples.
More than 4,600 interviews with adults aged 25 to 55 were conducted between June 26 and July 20 across the region.
In Cambodia, 513 people from Phnom Penh were interviewed face-to-face.
The study showed that 66 percent of Cambodians were “very transparent” with their partners when it comes to finances.
“The majority of Cambodians tell their partners everything about their finances, the highest in the region,” said David Nutman, CEO of Prudential Cambodia, adding that Cambodians who are more open about their finances enjoy a better relationship with their partners.
Mr Nutman also pointed out that there has been a 19-point increase in the country’s score for the ranking from 2016, when it placed fourth.
Money is a source of argument for 25 percent of Cambodian couples, the study also found.
Other side-findings of the study include the financial motivations of those surveyed. For example, 83 percent of Cambodian married couples say their primary objective is to buy a home, while 64 percent say supporting their children’s financial education is the priority.
“Prudential Cambodia takes the views expressed in the study very seriously, allowing ourselves to be better informed of our customers’ concerns and needs,” Mr Nutman said.
“These insights allow us to tailor our products and services to improve our customers’ quality of relationships and, in turn, their quality of life.”