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Samsung unveils new partner

Sum Manet / Khmer Times Share:
A woman tries out a Samsung Electronics’ Galaxy Note 8 at its store in Seoul, South Korea. Reuters

Comzone, a local digital marketing agency, is set to become Samsung Electronics’s official marketing partner in the kingdom after coming out on top in a tender held by the Korean multinational.

Comzone’s role as Samsung’s new marketing partner will be to engage consumers across all media channels and design a new digital marketing strategy.

Socheath Chea, the head of marketing at Samsung Cambodia, said five local firms took part in the bidding process, and noted that the company was very pleased with the ideas that were presented.

“We thank all the participating agencies for putting in their best efforts for the pitch and look forward to working with Comzone who will be appointed as our digital agency for 2018,” he said.

Lundy So, the CEO of Comzone, announced that the contract with the Korean electronics manufacturer will be for a period of one year.

“I am very excited about working with Samsung, one of the world’s leading and most respected electronic brands,”.

“Our passionate belief in leading locally and competing globally by combining the best local and established international talents has really made the difference for us in successfully staying ahead of the competition for this challenging pitch against top notch digital agencies.”

Samsung Electronics, the world’s biggest memory chip and smartphone maker, logged a record profit of $10.0 billion for the third quarter of this year, according to AFP.

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