The Ministry of Information is inspecting the content of TV commercials accused of damaging social values following a request for intervention from the Ministry of Culture and Fine Arts.
Secretary of State for Culture and Fine Arts Som Sokun last week sent a letter to the chief of the Cambodian Television Association, asking it to prohibit all TV stations from broadcasting adverts that use coarse words or language with sexual connotations.
He highlighted the use of phrases such as “easy to withdraw”, “easy to put” or “easy to tear”, which all have sexual undertones in the Khmer language.
Mr Sokun said TV stations have a responsibility to promote morality in society and should introduce measures to prohibit the broadcasting of such language.
“The use of these words has prompted criticism from the public, who want the ministry to stop the broadcasting or change the wording of those adverts,” he said.
CTVA chief Mao Ayuth could not be reached for comment yesterday.
Information Ministry spokesman Ouk Kimseng said relevant ministries and institutions have been working together on the issue.
“If a company advertises medicine, they are checked by the Ministry of Health, but we are also considering how to deal with this matter,” he said. “The ministry is paying attention to any commercial that uses coarse words.”
Mr Kimseng also called on advertisers to be cautious about the words use in their commercials. Firms including True Money and the nappy brand UniPants are widely known for advertising campaigns that use the controversial language.