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Electrolux takes a major step in expanding its business in Cambodia

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Phnom Penh, Cambodia – October 25, 2017

Electrolux, a global leader in premium home appliances from Europe, held “The Electrolux Official Launch 2017 in Cambodia” event under the theme “Happiness Together”, to proudly announce its business plan in accelerating growth in Cambodia market by partnering with Phnom Penh’s largest authorized distributor of premium household appliances Kfour Group. Such business strategy is encouraged by the economic growth and the significant rising number of residential condominiums in Cambodia, resulting in an increasing consumers’ purchasing power for high-quality products to fulfill their premium lifestyles.

Mr. Ratharuj Manaswatcharapong, General Managers – International Markets, Major Appliances-East Asia, Electrolux said, “This year marks a major milestone for Electrolux Cambodia as we have become a partner with the leading distributor of household appliance like Kfour Group. Consumers in Cambodia will get to experience more of Electrolux products that are equipped with high quality and technology, sleek design, and user-friendliness, to serve a higher demand for kitchen appliances and fabric care products in this fast-growing country. Apart from products themselves, customers will be inspired with various passionate ideas of how Electrolux can help shape their living for the better through different campaigns and promotions that we plan to roll out throughout the year. All of these will boost Electrolux brand awareness, connection to the consumers, and best-in-class innovations in the Cambodian market.”

Electrolux offers 3 main product categories consisting of;

  1. Taste (kitchen appliances) – Giving consumers an exceptional cooking experience with the use of professional innovative features that anyone can easily use at home
  1. Care (fabric care products) – Emphasizing on the brand’s long-standing reputation in washing machines with different technologies that help your favorite clothes look newer longer than ever
  1. Wellbeing (air care products, vacuum cleaners and water heaters) – Providing consumers with a safe and clean environment at home, resulting in a happier and healthier household for all family members

Electrolux has enjoyed a dominant position in the global market and has been trusted by customers in East Asia. In 2017, Electrolux has become market leader by being number one in front-load washer sector while staying in the top three in kitchen appliances. Consequently, Electrolux is expecting to widen that base this year in Thailand as well as expanding its business in different countries including Cambodia.

“Last but not least, I would like to express my appreciation to Kfour Group for your kind partnership and to all of our customers, partners, dealers and developers for your trust in Electrolux. We are committed to provide the 360º brand experience for our customers as we believe that the great experience is not limited to only the quality of the products, but also the overall satisfaction of the Electrolux brand as well,” Mr. Manaswatcharapong concluded.

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