The Heritage Walk, a swish four-storey shopping mall and entertainment centre to open in Siem Reap in April next year, will be more than just the largest shopping precinct in Temple Town, according to the managing company, Emerald Plus Property Management Service.
The complex will also be a buzzing “lifestyle” attraction for both locals and tourists, housing about 100 retail and entertainment outlets, including a five-screen cinema, spread over 40,000 square metres.
Executives from both the managing company and the development company refer to the project’s hangout potential and the marketing manager, Sothearak Soth, explains.
“Of the 40,000 square metres, only 15,000 is leasable area. The rest is plazas, landscaping, water features, artistic benches and some artistic and cultural items on display to attract local folks and tourists to just go and spend their free time there, even if they have no intention to buy anything or eat,” he says.
“We have a large open-space area for exclusive events and sky bars on our rooftop, and people may want to spend time hanging around the rooftop to take photos and appreciate the 360-degree view of Siem Reap City.
“We are unique in our definition of the Heritage Walk as a first-of-its-kind lifestyle complex, an enjoyable destination in Siem Reap’s most prestigious neighbourhood.”
He added that part of the marketing plan to pull in the tourists to the project is to have plenty of events and activities.
“We’ve observed the progress of other modern shopping, dining and lifestyle complexes in Siem Reap, and we see that they are not very active and they don’t stand out,” he said.
“Our idea is to keep our complex a busy venue, a place that’s full of events, promotions and news every month to attract people, especially local people and local tourists, who are more likely to follow the crowd and trust the buzz.
“We actually charge our tenants extra for ads and promotional fees to plan a large-scale marketing scheme to make sure people have reason to come.”
While the complex is managed by Emerald Plus Property Management Service, the Heritage Walk developer is Metro Lifestyle Development.
Metro’s managing director, Khim Finan, outlined why he thinks the complex will be a winner.
“As a developer, I will bet on four unique selling points that will make The Heritage Walk special,” he said.
His four unique selling points are design, location, experience and quantity and quality of tenants.
He said the design transforms the space into a perfect venue for everyday lifestyle while the location, which complements but also provides a strong contrast to Pub Street, is also a huge plus.
“This venue is strategically central, highly walkable, cleanly organised and just a stone’s throw away from all the must-see landmarks in the town,” he said.
As for experience, he added: “Heritage Walk promises to offer a unique, exciting and most comprehensive lifestyle experience. Eat, drink, shop, chill out or watch movies or simply just walk around and hang out with your friends in our generous public space.”
He also said a key to success rests with the tenants.
“We can proudly highlight some well-branded tenants. The number of tenants is key to creating enough critical mass and qualifying the Heritage Walk as a new destination.”