Seeking to capitalise on the rising number of Japanese tourists in the kingdom, Cambodia is now studying the market of the East Asian economic giant in a bid to attract even more Japanese visitors to the country.
Minister of Tourism Thong Khon, speaking during a seminar on the tourism market held in Siem Reap last Friday, said the relationship between Cambodia and Japan is excellent in terms of diplomacy, investment and tourism.
“As more and more Japanese tourists visit Cambodia, we increase our understanding of the Japanese tourism market and learn to cater to Japanese tourists,” Mr Khon said.
Japanese tourists favour cultural sites, green spaces and orderly societies, according to Mr Khon.
“Although more Japanese tourists are visiting Cambodia than ever before, we need to work hard to meet their needs and expectations. That means learning more about their hobbies and about how to provide them with a better service,” he added.
“Today’s meeting will provide important knowledge that we can use to attract more Japanese tourists into the country, particularly into Siem Reap, which is a city with a rich heritage, plenty of green and safe for visitors,” Mr Khon noted.
Ho Vandy, the secretary-general of Cambodia National Tourism Alliance, said Japanese tourists topped the list of visitors to the country by nationality in 2003.
There are now regular flights connecting both nations, which will increase the number of visitors flying between Cambodia and Japan, according to Mr Vandy.
“Japanese are high-quality tourists and spend a lot on vacation packages,” he added.
According to statistics from the Ministry of Tourism, 131,823 Japanese tourists visited the kingdom during the first eight months of 2017, an increase of 8.8 percent compared with the same period in 2016.
Siem Reap welcomed 81,567 tourists during the first eight months of the year, up 1.64 percent from the year before.