The Cambodia Rice Federation (CRF) together with the Ministry of Commerce has finally selected “Malys Angkor” as the brand for Cambodian premium rice.
CRF secretary-general Moul Sarith told Khmer Times yesterday that the official announcement would be made at Cambodia Rice Forum in November.
“Malys Angkor would be the brand name for premium rice such as somaly, phka romduol, phka chansensor and phka khnei,” said Mr Sarith.
“We will announce this brand name at November’s 6th Cambodia Rice Forum. This new name does not overlap with other names and we are now processing documents to register it as a trademark with the Ministry of Commerce,” he added.
Song Saran, CEO of Amru Rice (Cambodia), said previously that the long delay in choosing a brand name meant that exporters were still using their own names for Cambodian rice, such as jasmine rice or fragrant rice.
“We suggest having one name to identify Cambodian premium rice since we don’t want each company having different names and standards for export to foreign countries,” Mr Saran said.
“We want Cambodia to have a single brand and standard.”