PHNOM PENH – Mini-billboards of “It’s More Fun in the Philippines” will be mounted on the back of the ubiquitous tuk-tuk or remork in Phnom Penh and Siem Reap – the two most populous cities in Cambodia.
The Philippines’ Ambassador to Cambodia, H.E. Christopher B. Montero, and Ministry of Tourism’s Director of Marketing and Promotion Department, Mr. Lor Thoura, officially launched the Philippines Tuk-Tuk/Remork Tourism Campaign on September 14 at the courtyard of the Embassy of the Republic of the Philippines in Phnom Penh.
H.E. Ambassador Montero said that the tuk-tuk/remork was chosen as the physical and literal vehicle of the campaign because “it was the most ubiquitous form of transport in the city, and we want to communicate to everyone that the Philippines welcomes all Cambodians and expats into our country.”
“The Philippines has a wide spectrum of attraction and activities to offer. With the help of all tourism stakeholders, we have successfully diversified our tourism product offerings from the typical sun-sea-sand to ecotourism, cultural heritage tourism, food tourism, and more,” added H.E Ambassador Montero.
H.E Ambassador Montero said the tourism promotion project launched in Phnom Penh forms part of the Embassy’s series of activities to commemorate the 60th anniversary of the establishment of diplomatic relations between the Philippines and Cambodia.
“In 2000, the Philippines and Cambodia signed an agreement to work towards mutual cooperation in promoting tourism. In 2016, during the state visit of President Rodrigo Roa Duterte to Cambodia, the two countries agreed on an implementation programme for tourism cooperation from 2016 to 2020,” H.E Ambassador Montero pointed out.
Assisting H.E Ambassador Montero at the ribbon-cutting ceremony to officially launch the tourism campaign was Ms. By Sotheary – Miss Cambodia 2016. Alongside Ms Sotheary were Ms. Pen Punnavath – 4th runner up, Ms. Ly Naisim – 3rd runner up, Ms Chhay Nita – 2nd runner up, and Ms. Em Kunthong- 1st runner up.
In connection with this tourism campaign, which will run for three months (14 September until 14 November), the Philippine Embassy will host a photo competition for the general public.
Any non-Filipino who wants to join needs to take his or her photo (only one photo) with a tuk-tuk that carries the Philippine tourism billboard.
The photo should be posted on the Philippine Embassy’s Official Facebook page. The photo with the most number of “likes” by midnight of November 14 wins the competition. The lucky winner will receive one free round trip airplane ticket to Manila, provided by Cebu Pacific Air, the airline that operates direct flights between Siem Reap and the Philippines.