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Animated cartoon series on financial literacy

Chea Vannak / Khmer Times Share:
Chea Serey, NBC director-general, addressing the launch of the Cashville Kidz programme. KT/Mai Vireak

A financial literacy programme that uses an animated cartoon series to focus on specific lessons that range from the importance of saving money to developing positive spending habits and making smart investments, was introduced to schools in the kingdom yesterday.

“The Cashville Kidz programme, supported by Maybank, is designed to better prepare students to face financial challenges,” said Chea Serey, director-general of the National Bank of Cambodia (NBC).

“The programme is important in enhancing financial education and promoting financial inclusion in the country,” she added.

“It is a part of the government’s effort to inculcate financial literacy in the school curriculum, from primary to high school.”

Ms Serey said education is a long-term investment and strengthening financial education is the government’s long-term objective that requires support from relevant stakeholders.

Datuk Abdul Farid Alias, group president and CEO of Maybank, said the CashVille Kidz programme was initially launched in Malaysia in collaboration with MoneyTree.

“Over the last three years, the programme has reached more than 150,000 students from 700 schools across Malaysia,” he added.

“We want to help prepare the younger generation to face financial challenges by enabling them to develop healthy financial habits.

“The Cashville Kidz programme is designed to encourage the development of a generation that is more knowledgeable, independent and prudent in terms of managing their finances.”

In March, the NBC and the Ministry of Education introduced the “Let’s Talk Money” comic book to promote financial literacy to students in primary and secondary schools.

Ms Serey said the objective of the comic book was to change the behavior of financial consumers, especially low-income and vulnerable people, to properly manage their money and give them the courage to discuss monetary issues.

She added that financial education would be integrated into math by teaching children how to calculate interest rates.

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