The Asean Media Bloggers Tourism Hunt 2017 was organised by Tourism Malaysia and about 20 Proton cars took the group from Kuala Lumpur to many cities in Malaysia plus a visit to the famous Batu Caves. The Batu Caves are in a limestone hill and feature cave temples in Gombak, Selangor. The caves take their name from the Sungai Batu (Stone River), which flows nearby. The caves are host to one of the most popular Hindu shrines outside India and are the focal point of a Hindu festival in Malaysia.
The event was sponsored by Proton, Pullman Hotel & Resort, Le Meridien Putrajaya, WEIL Hotel, MaTic (Malaysia Tourism Center), MAPS (Movie Animation Park Studio) MAMEE, ANIMONSTA Studio and the official airline was AirAsia.