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CULT: Empowering women through ethics-conscious brands

By Som Kanika / Khmer Times Share:
A beautiful Apsara performance opens the pop-up event. Supplied

Cambodia’s Ultimate Lifestyle Trade (CULT) held a pop-up market to celebrate International Women’s Day earlier this month.

Launched by Carola Krainz in 2016, the Phnom Penh-based business offers a platform for the nation’s sustainable businesses and brands to showcase their products.

“Our purpose is to cultivate brands that respect the three core pillars of sustainability, including contributing to Cambodia’s sustainable economic, social development and environmental protection,” Carola said.

CULT bridges the gap between sustainable brands and consumers. Supplied

The theme of the pop-up event was “Let’s Talk about Women” and shone a spotlight on female entrepreneurs and designers. Some 50 businesses – 75 percent of them female-owned or co-owned – set up temporary shop at the market.

“Of course, we have welcomed male vendors, but we are proud to have attracted mostly female entrepreneurs to take part in the event. Their products range from cosmetics, sustainable fashion, accessories and footwear, to arts and home decor,” said Carola. “It gives ethical women designers a chance to come together under one roof while showing their prowess in their chosen field.”

CULT is also designed to bring those who share a sustainability mind-set together. More than just a market, it is a networking event offering the chance for people to interact through various activities including workshops and storytelling events. Live performances from cool bands, plus  scrummy food and drinks usually feature, giving the market a buzzy vibe.

Carola Krainz, who is also a marketing consultant, hopes that CULT will continue to go from strength to strength, inviting other ethical producers and makers to get involved.

Female entrepreneurs take centre stage at CULT’s pop-up market. Supplied

“Any brands that are made with love for our Kingdom are welcome,” she said. “They have to be made under ethical conditions, employing local talent and offer good working conditions and fair wages. From a shopper’s point of view, when they come along to the market, they are not only supporting local enterprises but discovering sustainable alternatives, in a fun and lively setting.”


For further details, visit: jointhecult.asia

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