In the spirit of nurturing the love for reading, a nationwide campaign dubbed #ReadEveryDay was initiated by the Ministry of Education, Youth and Sport, in collaboration with the Asia Foundation and other partners.
The campaign aims at encouraging families, teachers, librarians and other stakeholders to create fun and positive reading experiences with at least 100,000 children every day between March 6-15.
It was launched by the Education, Youth and Sport Minister H.E. Dr Hang Chuon Naron at the Institute of Technology of Cambodia and witnessed by government officials and representatives of campaign partners.
Aside from the Asia Foundation, the other partners include Smart Axiata, Sipar Cambodia, World Vision Cambodia, Room to Read, Child Fund Cambodia, World Education, Kampuchea Action for Primary Education, Komar Rien Komar Cheh program, Save the Children, Shanti Volunteer Association Cambodia, Caring for Cambodia and Cambodian Children’s Fund.
H.E. Dr Hang Chuon Naron stressed on the importance of reading as a fundamental habit to increase knowledge. He called upon members of the public to help make the campaign a success.
“It is evident early reading is the foundation of quality education. The #ReadEveryDay campaign is the main catalyst to reinforce early reading habits in Cambodia which will help our children achieve quality education and lifelong learning,” he was quoted as saying.
Country Representative of the Asia Foundation and campaign coordinator Ms. Meloney C. Lindberg commented all partners share the same goal, which is to promote positive and fun reading experiences among children and their teachers, parents, and relatives.
“This is a nation-wide, public campaign anyone can participate in by just picking up a book and happily reading with your children or students. Just five minutes a day of reading can have a huge impact on our children’s lives. Try it yourself and see how your children and students love it.”
Meanwhile, Head of Regulatory and Corporate Affairs at Smart Axiata Jonathan Yap expressed his enthusiasm to be a part of such a unique campaign which ultimately will help advance basic literacy in the Kingdom.
“We recognise the value of reading as a vital tool for improving basic literacy as well as to spark imagination amongst children, especially at an early age. We are delighted to be a part of this. We hope everyone will join us in this great initiative,” he said.
According to the organisers, strong bonds can be formed between adults and children who read together, adding it prepares the latter to become excellent readers themselves.
An easy to use campaign website (www.letsreadeveryday.org) has been created which parents, families, school teachers, librarians, and anyone else can go to and enter the number of children they pledge to read with.
The campaign has also produced ten short video clips highlighting suggestions for a fun and enjoyable reading experience with children. They are accessible on all Ministry’s and partners’ Facebook pages and #ReadEveryDay campaign website.
For example, one of the tips for families is to Let Your Child Read. The video explains, “If your child has started reading in school, you can have them read words they recognise. The key is to build confidence, have fun, and celebrate their accomplishment.”
The campaign coincides with Book Fair and National Reading Day and this year’s theme is “Reading Improves Intelligence and Innovation and Is the Foundation of Research”.