Big C Supercentre Poipet, the biggest and most high-profile shopping destination in the region of Cambodia bordering Thailand, had its grand opening on Wednesday.
A ribbon-cutting ceremony attended by top Cambodian government officials and Big C executives was the highlight of the ceremony, according to local media reports. Those present included Big C CEO Aswin Techajareonviku and Cambodia’s Ambassador to Thailand Ouk Sorphorn.
Ïn his message, Mr Techajareonviku said Cambodians will now have easy access to different kinds of products that are both affordable and of high quality.
Big C has a reputation for being a favourite shopping destination for many low- to middle-income customers. It sells a wide array of products, including appliances and food.
Mr Ouk, on his Facebook account, also took the time to congratulate Big C for reaching such a milestone. “Warmest congratulations and all the best to Big C Supercentre for its first branch in Poipet,” he said. It is expected that Big C will expand to other parts of the Kingdom in the near future.
Poipet’s newest shopping destination stands on more than two hectares of land in Kbal Spean I village. It cost around $6.8 million to build it.
Big C’s entry into Poipet marks the first time the Thai supermarket chain has invested in Cambodia. Big C also has a presence in Vietnam and Laos.
Business experts said such developments bode well for the Cambodian economy. “It means investors see the potential of Cambodia as an investment destination,” said Frederic Chan, chief investment officer of business consulting firm WS Asia Pacific.
The biggest beneficiary of the project in terms of the economy will be Poipet, an important trade hub and a city of more than 200,000 people on the Thai border. In the last few years, there has been a growing interest among Chinese, Thai and businesses from other countries to invest in Poipet.
The supercentre’s opening also means more jobs for the locals. In its application with the Council for the Development of Cambodia, Big C said it will hire 1,200 people for various positions in its Poipet branch.