The Ministry of Commerce on Thursday launched a new collective trademark covering one of the capital’s most famous breakfast dishes.
‘Phnom Penh Kuyteav’, a famous noodle dish typically eaten for breakfast in Phnom Penh, is the fifth trademark recognised by the Cambodian government.
The launch of the trademark comes with a new quality assurance management system and hygiene standards.
There is also a certification mark for the rice brand Malys Angkor as well as geographical indication (GI) marks for Koh Trung Pomelo, Kampot Pepper and Kampong Speu Palm Sugar.
During the trademark’s launch, Commerce Minister Pan Sorasak asked restaurant owners to register with the Cambodian Chef’s Federation (CCF) to be able to legally use the new trademark. Membership will also give firms access to support from CCF and the ministry, he said.
Mr Sorasak said the collective trademark will help promote the dish and expose more tourists to it.
“The purpose of creating the brand ‘Phnom Penh Kuyteav’ and registering it as a collective trademark is to protect it locally and internationally. It will help preserve the skill that goes into making it, the traditional recipe, hygiene standards, and the dish’s reputation,” Mr Sorasak said.
“The trademark will promote innovative ideas, help train the next generation on the art of cooking, and help small noodle sellers. Finally, it will also help attract more tourists to Cambodia,” he said.
Chef Song Teng, CCF president, said the new trademark will boost the local hospitality sector while helping improve quality and hygiene standards. He also believes that it will create jobs and increase the income of locals.
Hak Lina, president of the Cambodia Restaurant Association, told Khmer Times that the trademark helps promote Khmer identity, which she says is deeply tied to cuisine.
“This will bolster the image of Cambodian products among Cambodians. It will also help popularise our products abroad,” she said.