Documentary streamer iwonder launched in Cambodia on Monday.
After finding success in Singapore, Australia, and New Zealand, iwonder is now available in Cambodia, Vietnam, Thailand, Laos, Myanmar, Indonesia, Malaysia and the Philippines.
Singapore-based iwonder is a streaming video service that allows subscribers to watch a large variety of award-winning documentaries and current affairs programmes. Its catalogue is composed of more than 1,000 documentaries in more than 50 genres, including entertainment, history, and politics.
James Bridges, iwonder co-founder and CEO, said the company sees itself as complementary to services like Netflix and Amazon Prime Video.
“The data now suggests that the average streaming customer in developed markets already has three-plus streaming subscriptions, so we aim to be the add-on service for all those who love documentaries and are curious about what’s going on in the world,” he said.
He noted that subscription costs $4.99 per month and $49.90 for a full year.
Mr Bridges did not reveal the current number of subscribers but said their platform is experiencing strong and consistent growth in the subscription video-on-demand (SVoD) marketplace.
Malaysia-based iflix and streaming giant Netflix are also available in Cambodia.
A report published by Dataxis estimates that Southeast Asian countries will have four million paid SVoD accounts by 2019, reaching 6.2 million by 2022. The SVoD market in the region is expected to be valued at $390 million by the same year.
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