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‘Raising the Volume’ ends with Best Song, Best Music Video

Som Kanika / Khmer Times Share:

Song-writers and composers took “Raising up the Volume” a notch higher as they championed the theme of female entrepreneurship at Kbach Gallery through the art of music. Som Kanika tuned in to the passion of these enthusiasts who composed songs and music videos as inspiration for courageous women entrepreneurs

Music mends the heart and is a melodious medium for people to articulate their unsung stories of accomplishment. Music also connects people by bringing joy, peace and raising hope.

That’s what The Sound Initiative (TSI) attempted to achieve through the art of music in their new project “Raising the Volume” last Saturday and Sunday at the Kbach Gallery in Factory Phnom Penh.

A splendid and meaningful music competition was held with the ambition to help emerging musicians and elevate the platform for young women’s innovation and entrepreneurship through music and video production.

“Because we know that music is a powerful instrument whose subliminal meaning can change people’s lives, we wanted to use music in a way that can bring change in society and especially to make a difference in the field of women entrepreneurship,” said Vivian Tang, marketing and event project officer of The Sound Initiative.

A hundred applications were received but only a few got the nod to express their music and produce their music video concepts with perspective on the life stories of three women entrepreneurs. And striking a powerful chord on inspiring women in entrepreneurship.

“The selected concepts are based on well-prepared candidates showcasing their work during presentation with a clear vision of what they want to produce and achieve.

Notably, we look at their concept of a music video to see if it matches with the project theme or not. And this is also the criteria used to judge before making a decision on the candidates,” emphasized Vivian.

Among the applicants, Mong Rithy and Seng Sreypov teamed up with a good grasp of their concept to advocate for more Cambodia female entrepreneurs to nurture their talent and raise more innovations. Their stimulating musical video saw them emerge winner of Best Music Video.

Also taking centrestage were Sam Dara and Eung Chomnat, Keov Rithsak and Ouk Sodavan, who saw weeks of hard playing paying off with a song whose meaning and lyrics captivated the listeners and receiving the judges’ vote for Best Song.

(Note: The three distinguished women entrepreneurs in the spotlight are Ms Seang Sokcheng, co-founder of Wapatoa.com, a bilingual website; Puthirith Arunraksmey, co-founder of E-lab, a science app by high school students; and Pen Voneat, co-founder of 606, a start-up on tech or media solutions to SMEs via a website, system, mobile app and consultant service to customers.).

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