Nata, a local fashion brand best known for its footwear products, will expand its operations in the Kingdom with an eye to go international in the future.
Reached through email, the company disclosed that as part of its expansion, it will open its first branch in Sihanoukville this November.
It will be located inside Prince Golden Bay Mall. The mall, which is scheduled to open later this year, is billed as “Sihanoukville’s first international-grade shopping and entertainment centre.”
Nata’s Sihanoukville expansion will come after it opened new branches in Phnom Penh, Siem Reap, and Battambang.
The company opened its first store in Phnom Penh in Nov 2018, followed by its Siem Reap branch a month later. Early this year, it expanded into Battambang and opened its second branch in Phnom Penh two months ago.
The company said economic factors influenced their decision to open a branch in Sihanoukville. “Sihanoukville is developing fast and massively. It is now one of the economic centres of Cambodia,” the company said.
Sihanoukville, which hosts Cambodia sole deepwater seaport and its largest special economic zone, has become one of the fastest-growing urban areas in Cambodia, thanks to massive investments from China and other countries.
Nata said its ultimate goal is to become Cambodia’s best international-standard fashion brand with a presence not only locally, but internationally.
“We want to expand and open branches throughout Cambodia and around the globe,” it declared.
Nata operates under Grand Khmer (GK) trading agency, a Cambodian retail group running for more than a decade. In addition to footwear, the company also produces other accessories like bags, sunglasses, scarves, and jewellery. The company prides itself for selling merchandise of unique quality at affordable prices.
Cambodia’s rise to one of the fastest-growing economies in Asia led to many fashion brands entering the local market. But most of these are affiliates of international fashion brands from Singapore, Thailand, Vietnam, and other countries.