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Cambodian startup expands into Bhutan

Jose Rodriguez T. Senase / Khmer Times Share:
Meal Temple is one of the leading players in the local food delivery business. Meal Temple

Meal Temple Group, a leading food delivery startup in Cambodia, has expanded in the region.

In a press release, Meal Temple said that it is now penetrating the Kingdom of Bhutan’s market by partnering and investing in DrukRide, billed as one of the most promising startups in the South Asian country.

DrukRide is a startup based in Thimpu, Bhutan’s capital and largest city. It offers online transport booking for local and international travellers.

Meal Temple said it is optimistic about its prospects in Bhutan.

“Even if Bhutan is a small market compared to others in the region, it is totally untapped, and local customers are looking more and more to online and delivery services,” it said in the press release.

Bhutan, a mountainous, landlocked country located between China and India, has a population of less than 800,000.

The amount of investment was not disclosed.

Under the agreement, according to Meal Temple, they will deploy their tech and operations locally through DrukFood.com, which will become the first and only food delivery platform in the country.

Their operations will start from Thimpu.

The Cambodian startup noted that more than eighty restaurants are already working with the local team to offer their meals to customers throughout the city, leveraging a network of thousands of drivers that DrukRide has collected through its ride-hailing service called MyDrukRide.

Meal Temple has also penetrated the Laos and Myanmar markets. Meal Temple

Jigme Thinley Yoezer Rinzin, founder of DrukRide, said in the press release that they are happy to work with Meal Temple and looks forward to a fruitful collaboration. “We are happy and excited to work jointly with Meal Temple Group to explore new opportunities in Bhutan,” he said.

“Thanks to our local knowledge and their industry experience, acquired through other similar frontier markets in Asia, we will be able to address hundreds of daily orders within the next few weeks,” he added.

Under the leadership of founder and CEO Maxime Rosburger, Meal Temple has been expanding its operations inside and outside Cambodia through strategic partnerships and investment.

Meal Temple’s Bhutan investment comes on the heels of its successful entry into Laos and Myanmar.

In June, Meal Temple entered a partnership with Freshgora.com, a food and groceries delivery platform in Myanmar. Before that, Meal Temple entered the Laos market by acquiring MyDelivery.la from KIWI Group.

Cambodia has a vibrant startup scene. There are close to 200 startups in the Kingdom, according to a report released late last year by the Mekong Strategic Partners (MSP) and Raintree Development.

Many of these startups have or are planning to expand their operations abroad. BookMeBus and Khmerload are other Cambodian startups with a presence abroad.

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