GigaGigs – Market research goes digital

Jose Rodriguez T. Senase / Khmer Times No Comments Share:
From left to right, Smart’s Thomas Hundt, Here’s Alam Primanda and GigaGigs’ Kow Kuan Hua and Charles Pei. KT/Jose Rodriguez T. Senase

Smart Axiata launched yesterday GigaGigs by Smart, a new digital service that drastically changes the way market research is done.

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Yesterday’s launch follows the successful introduction of GigaGigs in other markets, including China and Malaysia.

GigaGigs is considered revolutionary in the way it integrates digital technology into market research. It is available in Apple’s App Store and Google’s Play Store.

Speaking at the launch, Thomas Hundt, CEO of Smart Axiata, said GigaGigs reflects the transition from traditional to digital.

“In the era of Big Data, businesses need access to up-to-date, relevant and actionable data to run their businesses more efficiently. With GigaGigs, businesses can crowdsource that data conveniently and easily as well as incentivise consumers for their involvement,” he said.

He said GigaGigs is also part of their drive to become the “digital champion” of Cambodia.

Kow Kuan Hua, managing director and founder of GigaGigs Southeast Asia, showed the audience how GigaGigs works, and said it makes market research faster, easier, cheaper, and more accurate.

“Traditional ways of doing market research and gathering data are often slow and expensive but, with GigaGigs, it is as simple as uploading a task to the app and then retrieving first-hand, boots-on-the-ground data from actual consumers,” he said.

Charles Pei, co-founder of GigaGigs, talked about the GigaGigs experience in China and Malaysia and said it is most useful to businesses in the FMCG (fast-moving consumer goods) sector.

“These often need information about outlets where they can sell their products, and GigaGigs is here to help them,” he said.

According to a press release from Smart Axiata, GigaGigs give businesses new ways to collect feedback from market data, while rewarding consumers that provide such feedback.

It said GigaGigs puts the entire catalog of tasks requested by businesses at the fingertips of any user. These tasks range from checking on behalf of a consumer goods brand to make sure retail stores are displaying its products properly to completing a simple survey on the quality of customer service.

The app also allows consumers to share their GPS location to show that the task was completed at a particular store and to upload photos or videos of the stores or products that they have been tasked to review, according to the press release.

Alam Primanda, business development manager for Southeast Asia of Here, also spoke during the launch, which was held at the Smart Axiata’s head office. Here provides mapping, data location, and related services worldwide.

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