Siem Reap-based This Life Cambodia won the Grassroots Justice Prize in a ceremony held in New York on Monday, beating 200 other organisations from 65 countries.
TLC is a community development organisation that works alongside communities to develop projects that benefit the lives of children and families. The organisation won the public vote for the global Grassroots Justice Prize.
“TLC beat four other public finalists from the USA, Guatemala, Liberia and Kenya to take home the trophy and a prize package worth more than $4,000,” a press release noted. “TLC garnered 70 percent of the thousands of votes placed worldwide.”
TLC won the award for its entire range of programmes focusing on Cambodian people’s rights, although special attention was paid to the social media campaign to stop domestic violence, which had previously won Best Social Media Campaign of the year award at the Not For Profit Technology Awards in Australia and was shortlisted for two Social Media Marketing Awards in August.
Billy Gorter, executive director of This Life Cambodia, said that winning the Grassroots Justice Prize is one of the greatest honours of his 11 years working in Cambodia, and will encourage all of his team to work even harder for the rights of Cambodians to create a better future for themselves.
“It’s a recognition not just of our work but also of the Cambodian people’s passion and desire for change,” Billy Gorter said. “If Cambodians hadn’t engaged with our campaign’s message and shared, commented and talked about it in such huge numbers, and if thousands hadn’t voted for us for this award, then we wouldn’t have won.”
“We are grateful and even more committed to our mission as a result,” he added.
The ‘End Violence Together’ social media campaign ran for 16 days in November and December 2018 and went viral, with a reach of almost four million on Facebook alone, and with a flagship video viewed more than one million times.