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PHNOM PENH, CAMBODIA, 20 June 2019 – Prince Bank Plc. is co-hosting an inaugural forum with Efma, a globally recognized European organization that connects key decision-makers within the retail banking, insurance and finance sectors.

The forum is held today, at the Raffles Hotel Le Royal, and the event’s theme, “Banking the Next Generation: a Seamless Digital Experience,” brings together financial sector leaders from the Asian region as well as international speakers.

The forum covers the opportunities and challenges that local and international financial institutions encounter in the digitalization of the business in line with global technological developments and changes in consumer expectations.

The event is presided over by H.E. Neav Chanthana, Deputy Governor of the National Bank of Cambodia. Guest speakers and panellists include leading industry experts such as Mr. Michael Lor, Efma’s Asia Pacific Senior Advisor; Dr. Christian Roland, Head of Agile Enablement for Siam Commercial Bank; Mr. Kazuya Sakakibara, Executive Officer of IT Strategy and Product Development from Jibun Bank; Ms. Pui Fang Chow of DBS Bank Singapore; and Ms. Supaneewan Chutrakul, a Senior Vice President for Kasikorn Bank.

Some important topics discussed include:
• Digital transformation trends
• Digitalization of banking organizations
• Artificial intelligence
• Customer experience and distribution
• Preparing the work force to meet the demands in the digital age
• SME banking innovations

Prince Bank Plc. started its business operations in 2015 as a private microfinance institution under the former name “Prince Finance Plc.” and has been transformed into a commercial bank on 18 July 2018. Prince Bank offers services, such as transaction accounts, savings deposits, term deposits, housing loans, personal loans and business loans. Currently, Prince Bank has 15 operating branches, ATMs, mobile banking and internet banking services.

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