Krispy Kreme Comes to Cambodia
Krispy Kreme, the U.S.-based donut company, said Monday it will enter the Cambodian market for the first time, planning to open 10 shops by 2020.
The company will work with franchisee Express Food Group Co Ltd (EFG), which operates five restaurant brands around Cambodia, including Dairy Queen and Costa Coffee.
“This agreement will further strengthen Krispy Kreme’s brand position throughout Asia and will enable us to bring our mission of touching and enhancing lives through the joy that is Krispy Kreme to the people of Cambodia,” Dan Beem, Krispy Kreme’s Senior Vice President, said in a statement.
Krispy Kreme already has stores in Bahrain, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan and Thailand.
EFG, a member of Bangkok’s RMA Group, launched in 2004. It now employs 1,200 Cambodians across 42 restaurants and 15 airport food and beverage outlets.
Jean-Boris Roux of RMA Group’s food division stated he is “confident” that Cambodians will embrace Krispy Kreme’s sweets.
Rising incomes and a booming café culture in Cambodia’s cities, especially Phnom Penh, have made the country an attractive destination for businesses that sell coffee and pastries.