AIA joined forces with the CNCC, Cambodian football’s premier organising body, to organise English Premier League-level training courses for Cambodian football coaches.
Dubbed the ‘Coach the Coaches on Grassroots Football Development’ training will begin this morning at the American University of Phnom Penh.
Tottenham Hotspur of the EPL recognised AIA as a Global Principal Partner in 2017 and the AIA continues will continue to be featured on shirts of Spurs’ players in all competitions until the end of the 2021/22 season.
The expansion of the partnership saw Spurs locate two of their elite coaching staff permanently to Asia. The coaches will enable AIA to expand its community coaching programme, under which Spurs coaches work with young people to further develop their interest and participation in football.
In addition, the firm also announced the launch of its 100 Football Fields initiative to celebrate the Centennial of AIA Group Limited.
This afternoon at AIA Stadium in Touk Kork area, AIA Cambodia will activate its 100 Football Field initiative which intends to equip 100 primary schools across the country with each eligible school receiving 2 goal posts, 4 A-boards, 10 footballs, 30 bibs and 40 cones.
“We are proud to be the first AIA market celebrating an important milestone in the history of the AIA Group, a 100-year journey that has impacted millions of lives for the better, said AIA Cambodia CEO Richard Bates said.
“I’m also particularly excited to be marking our Centennial by rolling out our new 100 Football Fields initiative. We will provide 100 schools across Cambodia with equipment to enhance their football fields and help instill a love of sport and healthy living in the next generation.”