With the apparent growth of SsangYong Cambodia’s market, the award-winning auto dealer expanded its reach and has recently established an additional showroom at the Russian Boulevard.
On February 15, SsangYong opened its showroom located at the heart of Phnom Penh to meet the growing demands of the company’s loyal and new customers. It is the second showroom after Chom Chao, which opened a year ago.
Mr Lee Jae Hoo, CEO of SsangYong Cambodia, said “SsangYong Cambodia established its first showroom in Chom Chao in March 2018. In this competitive market of world-famous brands, SsangYong managed to quickly raise market shares. Our sales performance was surprising even for us, which led us to introduce this new flagship showroom in the center of Phnom Penh in order to provide better access to our existing and prospective customers.”
The showroom is a part of SsangYong’s major expansion in the Kingdom. Having a flagship showroom in Cambodia sets SsangYong in the emerging economy, and establishes it as a fixture in the car dealership industry today and for the upcoming years.
The showroom launching also highlighted the tagline “World Renowned SUV Specialist: Enter and Experience the New SsangYong.” The tagline represents the vision of SsangYong to be known and be on top in showcasing Sport-Utility-Vehicle.
In 2018 and 2019, Rexton and Rexton Sports received multiple awards from 4X4 Magazine of the United Kingdom. 4×4 Magazine is UK’s only 4X4 and Pick-Up Magazine highlighting 4WD and pick-up trucks from all over the world. In 2018, Rexton has swept three wins in the “Best-Value Class”, “Best Off-Roader Class”, and “4X4 off the Year”. Rexton continued to receive “Best Value” award in January 2019. Rexton Sports took the “Best Value” award in the “Pick-Up of The Year” category in 2018.
During the press conference, Mr Park Keun Baek, general manager of sales, emphasized Rexton’s safety, design and power as its major strengths. He stated, “…for example, Rexton is built on frame chassis for the safety of the passenger and durability of the car even in very tough terrains. Rexton’s design is acknowledged by many renowned auto-reviewers to be one of the most beautiful SUVs in the market. In terms of power, Rexton runs on a 2.2L diesel engine, but its performance is similar to a 3.0L engine. This technology is a piece of art put together by SsangYong engineering team, in harmony with 7-speed transmission of Mercedes Benz.”
2019 is seen as an exciting year for the company as it has lined up several huge events and new model introductions to its market. It is also set to open another showroom early next year at the Boeung Keng Kang area.
Experience the world-renowned SsangYong vehicles in its showroom at Russian Boulevard (corner Russian Boulevard and Neak Vorn Pagoda Street), Sangkat Phsar Depor III, Khan Toul Kork, Phnom Penh.