Last week, Starbucks led the launching of a children’s story book as part of its “Give Good 2018” campaign to spread joy to Cambodian kids.
“Kadli and the Dancing Goats”, written by Starbucks and The Asia Foundation team and illustrated by Seat Sopheap, tells the famous legend of the discovery of coffee. The book is aimed at promoting a good reading habit among Cambodian children and increasing their creativity and awareness towards literature and the origin of coffee, one of Cambodia’s most loved brewed drink.
It is also Starbucks’ way of introducing and acknowledging local authors and illustrators who worked with the coffee shop’s baristas to create and complete the story book.
Last year, Starbucks Cambodia printed 500 copies of children’s books. Por Lim, general manager of Starbucks Cambodia said, “we commit to making the culture of reading in Cambodia grow stronger. We are very happy with last year’s results in our partnership with The Asia Foundation, and we will look forward to continuing this partnership.”
Starbucks’s project is in support of The Asia Foundation’s Let’s Read initiative to increase access to locally produced children’s books that feature settings, characters and languages familiar to children in communities across Asia.
Meloney Lindberg, The Asia Foundation’s Cambodia Representative, said, “The coffee storybook will help kids understand the history of coffee. Let’s Read has been active in Cambodia since 2016. Our main objective is to create more reading resources and spread the culture of reading among kids in Cambodia.”
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.
Starbuck’s partner, Meas Meakthoura, a member of the storybook team, said, “I am very happy to be a part of the storybook team, because as a barista, I’ve always wanted to share my coffee knowledge and my creative talent into this storybook and I hope the children will enjoy reading it since the story of coffee’s discovery is very interesting.”
“Kaldi and the Dancing Goats” book is now available at all Starbucks branches in Cambodia for USD6.00. The book is written in both Khmer and English languages.
To read more books that are part of the Let’s Read Asia programme of The Asia Foundation, visit www.letsreadasia.org or download the Let’s Read app on Play Store. The digital library contains more than 1,600 books available in 20 languages.
These projects are foreseen to expand the knowledge of young Khmers through fostering habitual reading.