China’s Jiangsu Broadcasting Corporation, the province’s largest media enterprise, is seeking Cambodian media collaboration to further promote Cambodia in Jiangsu province and vice versa.
Ren Tong, vice president and senior editor, told Cambodian media visiting the province that collaboration and exchange of information will enable the people of Jiangsu to have a better understanding of Cambodians.
“We are the largest and most well-equipped media corporation in the province and we have the capacity to provide technical training and promote Cambodia in a positive way,” Mr Ren said. “This will enable people-to-people understanding and exchanges, as well as Cambodia’s heritage, culture and history.”
“This in turn will help businesses and enterprises from Jiangsu, who may want to invest in Cambodia, to have a better understanding beforehand on the intricacies of the country, its business practices and policy, as well as rules and regulations,” he added.
He noted that such a collaboration would be similar to that of many global media giants such as News Corporation, Disney, the BBC and ITV.
Mr Ren said JSBC is the most influential media operator in Jiangsu province and in China. JSBC offers comprehensive media services, such as television channels, radio frequencies, newspapers, magazines and internet products.
He added that JSBC is turning itself into a leading provider of news, culture and entertainment content, as well as a top provincial-level broadcasting network in China. JSBC also produces its own TV series, films and entertainment programmes.
Established in June 2001 out of merger and acquisition, JSBC now has over 3,500 employees. JSBC operates 14 television channels, covering business to children’s education.
JSBC also operates eleven radio frequencies, such as the General News Radio, the Voice of Jinling and Healthy Life Radio.
Following a theme of human emotion, JSBC’s Satellite Channel brings some of the most well-received and highly acclaimed programmes to homes. These programmes include talk shows, reality shows and news.
“JSBC is also the only TV channel in the province targeting overseas Chinese viewers by selecting and airing the best TV programmes from JSBC group,” Mr Ren said. “We telecast round-the-clock programmes to give a comprehensive publicity of the province’s economic, cultural and social life to overseas viewers.”
“We have more than 500,000 subscribing households and our channel covers many countries in the regions of America, Oceania, Asia and Europe through the Great Wall Package,” he added.