South East Asia Telecom Group Ltd or seatel, has rebranded to “yes seatel” in its bid to reach out to the tech-savvy generation, the company said in a media release.
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The rebranding exercise, announced last week, will also contribute to the modernisation of Cambodia’s digital infrastructure, it said.
The new logo maintains the equity of the old one by retaining “seatel”, but at the same time introduces a spirited shade of magenta around the “yes”.
“This is not merely a change of name and visualization of one of the country’s largest 4G network – it represents a paradigm shift in directing the company’s focus towards Internet leadership as well as to deliver the brand promise of providing “the best 4G Xperience nationwide” in this interesting, dynamic and fast-growing Internet market,” it said.
Kok Leong Yap, the CEO of ‘yes seatel’ said, “Yes, it is time for the consumer to have a choice, a better one. ‘yes seatel’ has a one and only 4G Network nationw ide covering all major cities in 25 provinces with 85% population served. We provide a seamless video streaming xperience on all major highways.
“If you are driving from Phnom Penh all the way to Poipet on National Highways 5 or 6, you can enjoy YouTube streaming non-stop throughout the journey. Isn’t that amazing?”
“Our brand promise is extended to how we treat our customers via all our touch points nationwide,” said Mr Yap.
“We offer personalised customer service to our clients in three languages, Khmer, English and Chinese in all touch points. We have also revamped our official website, mobile app, yes e-hub as well as our yes hubs.
“Today, there are 27 yes hubs, our own physical customer centres nationwide and growing. What make us unique are our long presence and deep roots in Cambodia, and our team that has international expertise that can match any other telecoms firm in the sector. We are wholeheartedly and unequivocally saying ‘yes’ to provide the BEST 4G Xperience nationwide to you,” he added.