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Humanising financial services the Maybank way

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Mohd Hanif Suadi, CEO Maybank (Cambodia) Plc says his goal is to maximize returns to the shareholders, as well as to the communities that Maybank serve. KT/Chor Sokunthea

Maybank Cambodia is ready to roar, guided by its humanising financial services mission, for both the business community and its customers in general, thanks to a prudent management approach and a team of ambitious staff, said its chief executive officer Mohd Hanif Suadi.

Under Mr Hanif’s leadership, the Bank focuses on the business community and the community at large and places its priority in the form of maximizing returns to both.

The bank’s vision is to “fulfil our customers’ ambitions by building trusted relationships that last for generations through thick and thin. We believe in treating all these stakeholders fairly and in simplifying financial solutions.

According to Mr Hanif, as a leading financial services group in ASEAN, the bank is passionate about the people and shows it through its embrace of the diversity of the region.

“In this regard, whether we are serving our customers or communities across the region, our focus on delivering the best customer experience is underpinned by our mission of Humanising Financial Services,” he said.

Since its establishment in Cambodia in December 1993 with the opening of its first branch in Phnom Penh, it has become the preferred financier of both local and foreign businesses, and significantly expanded its customer base of diverse clients, particularly in the housing loan and SME segments.

The bank provides a full range of other banking services, but it is the humanising of its financial services that remains the bank’s core element.

“I am very excited at this stage after six months here in Cambodia. We have a team that is ready to roar and we have charted new frontiers. My role here is to coach the team to deliver the goals beyond where we are currently, riding on several transformational pieces made in support also of the local regulator’s agenda, which have helped us raise the bar.”

“I can say that we are in a pretty good place and it is always a good start when you have a highly motivated and passionate team of staff. I must also say they have risen to the occasion most admirably,” said Hanif when we met him at the Maybank Tower.

Dressed professionally and sporting the bank’s corporate tie, the banker gave an insight on how he runs the show at the bank in order to deliver the desired customer experience.

In Maybank, “Future-Ready” transformation is the new BAU, especially in supporting the various regulator-led initiatives to grow the industry. Looking to the future, Hanif believes the opportunities are in abundance to continuously grow the business responsibly, especially post general elections. This brought him to discuss the bank’s key focus moving forward, in which Maybank sees itself playing an active role in supporting Cambodia’s growing economy. We see ourselves growing together with the communities that we serve, with emphasis on Housing Loans and Retail SMEs.

The bank also provides additional value-add solutions to business customers in the form of cash management tools which allow the customers to manage their cash management from the comfort of their own offices.

Mr Hanif went on to emphasize nurturing joint prosperity and growth as the bank’s key motivation to ensure a sustainable future in Cambodia and ASEAN as a whole.

Maybank Tower houses the operations of Maybank (Cambodia) Plc and acts as well as the main branch.

“We remain deeply committed to the communities where we operate. Through our Corporate Responsibility programs, and with support from our Maybank Foundation, we actively run initiatives that address some of the region’s most pressing societal needs and most needy communities.

“These initiatives go beyond doing business as it is part of our aim to make the biggest positive impact on the beneficiaries and further entrenches our position at the heart of the communities that we serve,” said Mr Hanif.

“Indeed, Humanising Financial Services is not just about maximizing shareholder returns, but it is also about maximizing returns to the communities that we serve.”

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