Prudential Corporation Asia yesterday entered into an exclusive partnership agreement with UK-based Babylon Health to provide digital health services and make healthcare affordable and accessible across Asia.
Through the deployment of cutting-edge AI technology, the Prudential-Babylon proposition will offer customers in Asia 24-hour access to a comprehensive set of digital health tools, complementing Prudential’s existing suite of protection products.
Prudential is a leading life insurer present in 12 markets in Asia: Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
Nic Nicandrou, chief executive of Prudential Corporation Asia, said this partnership accelerates the companies’ efforts to provide customer-centric, cost efficient and scalable health and wellness digital services to customers in the region.
“At Prudential, we strive to help customers lead healthier and more secure lives. The strategic partnership with Babylon is consistent with our ambition to address the unmet healthcare needs in Asia where the majority of the population are uninsured or underinsured, alongside an ageing population and escalating medical costs,” Mr Nicandrou said.
“By empowering customers with self-help tools and real-time health information, we believe the Babylon-enabled platform will inspire them to take an active role in understanding and managing their current and future health needs,” he said.
“Prudential remains committed to help both consumers and governments find efficient solutions to expand access to quality healthcare across Asia,” he added.
Ali Parsa, Babylon’s founder and CEO, said both organisations share the same mission, which is to make healthcare accessible and affordable to everyone on Earth.
“We look forward to working with one of the most innovative leadership teams in insurance, as they work to build on their strong legacy in Asia and continue in their contribution of enhancing the well-being of its people,” he added.