Nutridor, a dairy products manufacturer, has joined forces with the Cambodian branch of Swiss firm DKSH to expand its share of the local market.
DKSH is a leading consultancy firm in the Kingdom. It describes itself as a “market expansion service provider for consumer goods.”
Nutridor is a subsidiary of TGI Group, an international investment and holding company from Nigeria.
Per the agreement, which was signed yesterday, DKSH will lend its services to introduce two new Nutridor products in the Cambodian market: Abevia Gold sweetened beverage creamer and Abevia evaporated creamer.
“These products provide families with both nutritionally enriched milk products and delicious dairy treats at affordable prices,” the press release said.
It said Abevia Gold sweetened beverage creamer is good for the digestive system, contains multi-vitamins and calcium and no added artificial sweetener.
Meanwhile, Abevia evaporated creamer is said to have a rich and creamy taste and to be a good source of protein and vitamins.
DKSH’s role in the introduction of the new products encompasses marketing and sales, merchandising, distribution, logistics as well as invoicing and cash collection.
Kwanchai Assanee, vice president of DKSH’s business unit in Cambodia and Laos, said the affordability of the new products will make them a success in the local market.
”It is a good opportunity for DKSH to partner with Nutridor to fulfill current demand for premium brands at affordable prices.
“With our service capabilities, more than 60 years of experience in Cambodia, and our excellent relationships with customers in all retail channels all over the country, we look forward to supporting the TGI Group in expanding the Nutridor brand,” said Mr Kwanchai.
Soumik Dasgupta, Nutridor’s director of sales and marketing, said the new partnership is important to expand their share of the local dairy product market, which he describes as already very large.
“DKSH is the right channel partner for us to help establish and grow our products efficiently in the Cambodian market,” said Mr Dasgupta.
In 2016, the country’s first local dairy plant officially opened in Phnom Penh Special Economic Zone. The $23-million plant is a joint venture between Vinamilk, one of the largest dairy products companies in Vietnam, and local company BPC Trading.