Business student helps take Khmer fashion to the world

Say Tola / Khmer Times No Comments Share:
Chin Themy, CEO at the fashion company BeU in the US. Supplied

Out of her strong motivation to help Cambodian designers, Chin Themy founded the fashion company BeU in the US. As CEO of this company, she promotes Cambodian fashion designers and helps them to expand overseas by finding partners and forming collaborations.

Ms Themy, who is involved in numerous businesses of her own while studying for a Business Management degree, said she has come across many talented people and wants to help them benefit from their abilities overseas.

Ou Kosal, the owner of the Kool as U store. Luke Ding

“I want to help all Khmer designers reach their potential and also want their collections to be shown on the international stage. So far, I have recruited three promising designers: Ou Kosal [owner of the Kool as U store], Men Seyha [owner of Victoria Santini] and Soknan [owner of Soknan Cambodia]. I want all their collections to have a chance to compete in foreign markets, as they are really talented,” Ms Themy said.

Over the three years she has been in the US, Ms Themy has noticed that Cambodian designers and students were in need of help. They struggled to get noticed amid brand collections from other countries, despite producing fashions of high quality.

The Battambang province native said: “I know that I cannot design like other people, yet I really love Cambodian fashion and I want to support our designers, as many either cannot find markets or lack capital. I am cooperating with these three designers, but I see opportunities for other talented designers to join my company and achieve their dreams,” Ms Themy said.

“There will be a fashion show in New York in early 2018 featuring designers from many countries, and I want Khmer designs to appear on that international stage too. I want foreigners to know that Cambodians can design as beautifully as they can,” she said.

Ms Themy said her first step in this business was to establish an online fashion business, because she wanted Khmer designers to strengthen their abilities first before officially opening a store early next year.

“To be honest, my parents don’t really support what I’m doing. I have not benefited financially from this, but I do it to promote the work of these designers. I use my own money, so I am free to do what I want. Also, I want to help others recognise the potential of Cambodians, and I want to see Khmers united,” Ms Themy said.

Men Seyha, an owner of Victoria Santini. Supplied

She said she named her company BeU because she sees her company as a free-flowing artistic venture with stylish, fashionable brands that give designers the freedom to develop their own styles and ideas about clothing design. Some of her company’s designs certainly seem likely to live up to that goal.

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