Levi’s opens second store in Siem Reap

Srey Kumneth / Khmer Times No Comments Share:
Peter Hornby, centre, and Chhor Yi Eung, left. KT/Srey Kumneth

Levi’s recently opened its second store in Siem Reap, and sixth in Cambodia, near the town’s Old Market. Levi’s is distributed by DKSH, a leading global distribution company based in 36 countries with a focus on Asia. It is committed to serving Levi’s customers in Cambodia.

Luxury and lifestyle is a business segment of DKSH’s consumer goods business unit, which distributes and provides market expansion services for Western high-end and lifestyle watches, accessories and apparel, and household luxury goods across Asia.

With consumers increasingly becoming more sophisticated and knowledgeable, the demand for luxury and lifestyle products is on the rise, especially in Asia. DKSH has also been the sole franchisee and distributor of Levi’s products in Cambodia, Thailand, Myanmar and Laos since 2010, focussing on young men and women.

“Our target customer is aged 20 and up, middle to upper class, and looking for jeans with a great fit and finish,” said Chhor Yi Eung, fashion apparel manager for Levi’s in Cambodia.

On October 5, Levi’s celebrated the grand opening of its first stand-alone store in Siem Reap, located near Old Market Square. The opening marks its sixth store in Cambodia — four in Phnom Penh and two in Siem Reap.

Speaking at the opening of the new shop last week, Peter Hornby, vice president, fashion apparel, DKSH Thailand, said, “We are optimistic about the prospects of Cambodia’s retail environment. In particular we have seen strong growth and demand for Levi’s branded products among Cambodian customers, and we plan to continue our retail expansion to 10 or more stores by the end of 2018.”

Levi Strauss & Co. made the first blue jeans in 1873 and continues to drive innovation in both fit and fabrication. As a global leader in men’s and women’s lifestyle apparel, Levi’s continually drives a sustainable and ethical business model through its entire operations. With more than 150 years of experience, it draws upon its heritage to continually reinvent blue jeans for new generations of consumers.

The company designs jeans, casual wear, and related accessories for men, women, and children. Levi’s epitomises classic American style and effortless cool. Since the first blue jeans were invented in 1873, Levi’s jeans have become the most recognisable in the world, capturing the imagination and loyalty of people for generations.

DKSH is a leading market expansion services provider with a focus on Asia. As the term “market expansion services” suggests, DKSH helps other companies and brands to grow their business in new or existing markets.

Publicly listed on the SIX Swiss Exchange since 2012, DKSH is a global company headquartered in Zurich. With 780 business locations in 36 countries (750 of them in Asia) and 30,320 specialised staff, DKSH generated net sales of 10.5 billion Swiss francs in 2016.

With a strong Swiss heritage, the company has a long tradition of doing business in and with Asia and is deeply rooted in communities and businesses across Asia-Pacific.

The four Levi’s stores in Phnom Penh are: Levi’s City Mall, Levi’s Naga, Levi’s Exchange Square, and Levi’s Aeon Mall.

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