The Ministry of Tourism (MoT) has called on tour operators and travel agencies to join the Cambodia Travel Mart (CTM) Exhibition, a tourism fair that aims to promote Cambodia as a tourist destination.
Thong Khon, the Minister of Tourism, has urged tourism associations to encourage members to set up stands in the upcoming exhibition, which will be held this year for the first time.
CTM will take place in Siem Reap from November 17-19 and will feature special events such as a golf tournament and seminars on various travel and tourism-related topics.
“With over 200 international companies from around the world, CTM will be a great forum for the tourism sector in the Asia Pacific region,” Mr Khon said.
“This important event is a great opportunity for local companies to promote their tourism products to potential buyers around the world.”
Ho Vandy, the president of World Express Tour and Travel Company, welcomed the news of a new tourism fair in the country, saying that attending CTM is a must for Cambodian tour operators and travel agencies.
CTM is an ideal venue for buyers and sellers to meet and establish business relations, he added.
“A few years ago, we had the Angkor International Exhibition, which was held for only two years, from 2007 to 2008. Ten years later there is a new event in the sector, and this is great news for the promotion of Cambodia as a travel destination,” Mr Vandy said.
“Sure, our company will join the event,” he added.
Thourn Sinan, chairman of the Cambodia Chapter of the Pacific Asia Travel Association, said the new exhibition can play a key role in bringing visitors into the country.
“It’s very important to join the event. It will show visitors what Cambodia has to offer. Sadly, many still view the country as a war-torn nation,” he said.
Siem Reap is the top tourist destination in the world, according to rankings in travel website TripAdvisor.