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New social campaign sees Prudential joining hands with K-Pop band SuperM

Taing Rinith / Khmer Times Share:
K-pop band SuperM during a performance on stage. Facebook

To encourage people all over Asia to live good and healthy and lives amid the pandemic, Prudential Corporation Asia (Prudential), a leading insurance corporation in the region, has joined hands with K-pop band SuperM to launch the “We DO Well Together” campaign.

This partnership was announced by Prudential, which has become the first regional insurer to collaborate with the famous K-pop band, around one year after the world was first hit with the COVID-19 pandemic, one of the worst global crisis’ the world has ever seen.

According to Prudential, SuperM’s positive and energetic approach to music and performance goes hand-in-hand with Prudential’s “We DO” spirit which celebrates the drive and optimism in today’s generation.

Prudential Corporation Asia Chief Executive Nic Nicandrou said Prudential and SuperM share the common goal of promoting a healthy life and fitness, which are more important than ever during this hard time.

“Together, we want to motivate people to attain wellness in a positive, proactive and fun way,” Nicandrou said. “Prudential goes beyond the provision of protection to offer holistic health and wellness services, helping people prevent and postpone the onset of diseases.”

“This latest campaign focussed on health and wellness reflects our continued commitment to putting our customers at the heart of our business,” he added.

A series of events aimed at driving people toward healthier lives and better wellness will be held throughout this year as part of the “We DO Well Together” campaign.

Lim Sideth, Prudential customer experience supervisor (Cambodia), told Khmer Times that Prudential will announce more details of the activities in the next few months.

“We would like to surprise SuperM’s fan later,” she said.

Formed in 2019 by SM Entertainment and Capitol Music Group, SuperM brings together seven members from top K-pop groups and has millions of fans around the world. It consists of seven members from SM Entertainment’s performing boy groups: Taemin from Shinee, Baekhyun and Kai from Exo, Taeyong and Mark from NCT 127 and Ten and Lucas from WayV.

In a statement, the band said they long to spread positive energy and assist as many people as possible in improving wellness and positivity during this challenging time.

“Through ‘We DO Well Together’, we call on everybody to put in the same energy and spirit as ‘We DO’ to achieve our life goals together,” SuperM said.

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