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Food courts adapting to changing times

Jason Boken / Khmer Times Share:
Food lovers will certainly savour the multiple mouthwatering food and beverage outlets available in The Bridge Lifestyle Mall. KT/Pann Rachana

Food courts are a go-to for many mall-goers and they are one of the magnets that draw in custom. In Phnom Penh, it is common to see food courts packed with families and friends getting together for dinner. Because food courts generally offer speedy and affordable meals, this is the perfect place for those looking for less expensive alternatives to the restaurants in a shopping mall.

Because of the recent growth of food delivery services, consumer behaviour has also moved online, leading to fewer visits to stores. For the general food court operators, they are required to manage and maintain footfall by improving their ambience and services, the varieties of food available and serving customers a new dining experience to differentiate themselves from standalone restaurants.

Street vendors in Phnom Penh often lack professional management and may face difficulties in approaching customers in the long run because of their inferior locations, problems with hygiene and staggered hours of operation.

To invite these vendors to open at the food court, food court operators can combine these street food vendors and thus create a win-win situation. First, retail developers could bring in more footfall. Second, food court operators can fill up their spaces while street food vendors could strengthen their businesses.

Food court operators can offer food booths ranging from famous restaurants to street food joints from different regions across the country, or cuisines from other parts of the world. This will be a strong draw to attract both locals and tourist customers to experience local dishes and explore other international cuisines. Moreover, food courts also allow consumers to find a little bit of everything. They offer smaller portions compared with restaurants, which encourages more of a grazing style to eating.

With the current COVID-19 pandemic requiring greater safety and hygiene standards to be in place, it will be interesting to see how food court operators adapt to the current market situation. As a result, food courts will also have to shift to compete with the ever-changing retail landscape and people’s behaviour.

One of the main malls in Phnom Penh with multiple options for food is The Bridge Lifestyle Mall. This mall caters to all and is situated in National Assembly Street in the popular Tonle Bassac region of Phnom Penh.

Food lovers will certainly savour the multiple flavoursome food and beverage outlets available in the mall. Freshly brewed coffee, signature iced teas, restaurant speciality meals and delicious snacks are all available at this fabulously chic Lifestyle Mall.

It is centrally located, close to the Independence Monument and Diamond Island, and easily accessible from all regions of Phnom Penh.

It opened its doors in 2019. Its fresh concept has made it a popular shopping mall for both residents and visitors.

The Bridge Lifestyle Mall incorporates five levels of air-conditioned and contemporary-designed, easy-to-navigate floors. The comfortable and level layout with lifts/elevators for people’s convenience ensures those of all ages and physical disabilities can enjoy a quality shopping experience.

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