Smart Axiata, a leading telecommunication service provider in Cambodia, yesterday launched the ‘Rise Together’ campaign, which is aimed at boosting unity among Cambodians during the pandemic and recent devastating floods.
Smart Axiata CEO Thomas Hundt said the goodwill campaign includes fund-raising initiatives, entertainment programmes, and CSR (corporate social responsibility) initiatives.
The campaign will also involve the presentation of the Good Citizen Award, which is being finalised, aimed at honouring ordinary citizens who have displayed extraordinary selflessness in their interactions with friends, neighbours and others in their community.
“This year is unlike any we have experienced before. Now more than ever, it is important for Cambodians to stay connected to one another and keep believing in each other,” Hundt said, referring to the ongoing COVID-19 pandemic and the recent impact of devastating floods.
He added that Cambodians can be strong and overcome these challenges with everyone working together.
“That is why we at Smart are once again taking the lead through our “Rise Together” campaign which we are confident will help all Cambodians and
the nation as a whole,” he said.
A dedicated campaign video about the lotus flower, which grows in the darkness and keeps pushing through until it is ready to bloom, has been created to help promote the campaign concept. Meanwhile, the campaign song “Rise Together”, which was written and musically produced by DJ Chee in collaboration with Pleng artists, will be available for all Smart users to set as Smart Tunes for free.
“This is a campaign that all Cambodians can take part in for the good of their compatriots and country,” Hundt added. “We call on all Cambodians to get behind this concept and to take part.”