A grand ceremony was held recently to formally launch a new, eco-friendly sportswear brand.
Scores of locals and expats gathered at the Phnom Penh Dance Studio to celebrate the launching of Yekowave. Yekowave is billed as the ‘first ethical sportswear brand that promotes an eco-friendly lifestyle in Cambodia’.
Dhikra Yagoubi and Christophe Arathoon, the founders of Yekowave, said they were happy to launch their first collection of sportswear for women who are into yoga, dance and other fitness activities.
The two entrepreneurs lived in China before moving to Cambodia more than a year ago. According to Yekowave’s profile in the EuroCham website, they have a background in marketing, garment industry and business management. They are also known to be passionate about sports and protecting the environment.
The limited number of eco-friendly and ethical sportswear brands available in Cambodia prompted them to establish their product line, according to Yagoubi. These brands, it was noted, are often sourced from outside the Kingdom.
Their products, according to her, are made from eco-friendly materials such as recycled nylon and tencel, an organic fabric coming from eucalyptus trees. “Our products are ethically produced in Phnom Penh,” Yagoubi proudly declared.
Yagoubi said that Yekowave’s mission is to support the development of an ethical and eco-friendly textile industry in Cambodia. She noted that a lot of waste raw materials are available to create eco-friendly textiles from here, citing recycled polyester that can be obtained from plastic bottles or natural fabrics that can be made out of bamboo and banana.
For now, the products available are only for women. A men’s collection coming up soon, according to Yagoubi. Yekowave also has plans to expand outside Cambodia in the near future.
In addition to developing ethical sportswear, Yagoubi said they also want to promote fitness and healthy living by organising and sponsoring sport events.
During Yekowave’s opening, free yoga, zumba, high-intensity interval training or HIIT and hip-hop dance workshops were offered to the public. Yekowave is also one of the sponsors of Kulen Mountain Trek Run, which will be held in Siem Reap province in mid-December.
“The main goal is to support the development of a sport-loving community, where people can easily engage in new activities for a healthier lifestyle and share about their experiences and passions,” she ended.