When autumn arrives, the climate becomes cool and fresh, the air redolent with the fragrance of melons, fruits, and ripe rice.
China has ushered in the third Harvest Festival of Chinese Farmers.
Countless farmers are celebrating the harvest.
From the majestic north beyond the Great Wall to the beautiful southern country, the harvest song is sung and the Yangko dance is performed.
The joy of harvest overflows in the Chinese countryside.
On September 22, the Harvest Festival was held in the Yellow River Farming Civilization Expo Park in Wanrong County, Yuncheng, Shanxi Province, which was the main venue.
With a Shehuo performance, acrobatics in the old area, couplets composed by farmers, and a town square party, farmers sang and danced together in celebration.
Paper cutting, New Year pictures, dough figurines and cloth art attracted the audience to linger before the exhibition of traditional rural crafts from the Yellow River Basin.
In one of the key activities, nine provinces and autonomous regions in the Yellow River Basin jointly celebrated the harvest and welcomed the well-off society.
Representatives from those places gathered in Yuncheng to participate in the town square party, the intangible cultural heritage exhibition, the special agricultural products exhibition, and the traditional rural crafts exhibition, etc.
All these activities fully displayed the splendid traditional farming culture of the Yellow River Basin.
Agricultural products boarding the e-commerce express is one of the highlights of the harvest.
This year’s Harvest Festival kicked off the golden autumn shopping season.
Different from past years, this year’s shopping season takes place on an open platform.
There is participation by e-commerce platforms, livestreaming platforms, associations, supermarkets and other entities.
Through the issuance of “harvest coupons” and the opening of “Harvest Hall”, high-quality agricultural products from all parts of the country will be promoted to benefit and help farmers.
In the shopping season, an agricultural brands feast will be held to promote the production and marketing of agricultural products.
The entire activity will continue until the end of November.
Improvements in the quality and efficiency of rural industries serve as the base for the bumper harvest.
In the demonstration base of the Zhongyou Agricultural and Vegetable Basket in Kuimeishan Town, Dingnan County, Jiangxi Province, the huge golden Hami melons hang heavily on the vines.
What a joyful harvest scene.
Fang Jingming, the manager of the base, said that recently, 80,000 square meters of Hami melons have gradually ripened.
This has attracted many tourists to visit and pick Hami melons every day.
The output this year is expected to reach 150,000kg.
Next year, there are plans to increase investment in the construction of sightseeing agricultural facilities to attract more tourists and enable them to experience farming and the joy of the harvest.
From online livestreaming and folk custom experiences to food tastings, sightseeing and picking, from harvest collection and farming skills demonstra-tions to sports competitions and art performances.
In recent days, various harvest-themed cultural activities have been held.
These activities had high participation, strong interaction and unique characteristics.
Tang Ke, director of the Harvest Festival Guidance Office and director of the Department of Market and Information Technology of the Ministry of Agriculture and Rural Areas, said that the Harvest Festival has witnessed the linkage between urban and rural areas to celebrate the harvest.
The participation of farmers and grass-roots coverage have increased significantly.
This fully demonstrates the rich and colorful farming culture and the style of the farmers.
“For more than two years, we have adhered to the principle of farmers as the main subject.
The camera has been focused on the farmers, and the stage has been set in the counties and villages.
This year, the grassroots remain the focus.
We have planned a series of key activities for farmers,” said Tang Ke.
On a popular short video platform, the collection and display of traditional rural crafts were organized.
Farmers can take part in the activities by picking up their mobile phones and launching the “my harvest, my festival” activity on certain social platforms.
The themed activity enables people from all over the country to show off their local labor scene and the joy of the harvest in a multi-dimen-sional way.
In addition, the China Rural Song Competi-tion has been officially launched on September 5.
A hundred rural songs will be evaluated nationwide for the list of “China’s top 100 Rural Songs”.
The journalist learned that the Harvest Festival this year has made great efforts to mobilize the participation of all sectors of the society.
The Ministry of Agriculture and Rural Areas and the Ministry of Education collabo-rated on farming culture education activities.
The ministries have also created a number of practical education bases.
The Ministry of Agriculture and Rural Areas and the National Forestry and Grassland Administration have jointly studied economic forest festivals held by various regions.
These festivals have been integrated into the Harvest Festival.
The National Federation of Supply and Marketing Cooperatives has given full play to the advantages of a wide range of supply and marketing systems.
It has also united its urban and rural commercial supermarkets and grass-roots service organizations, as well as actively planned festival marketing, agricultural technology promotion and other activities.
“Culture is of vital importance to the vitality of a festival.
To organize the Harvest Festival well, we should fully tap the cultural connotation of the festival.
” said Yu Kangzhen, Vice Minister of Agriculture and Rural Affairs.
Regarding culture as the soul, the festival should give full play to the role of agricultural festivals in inheriting and enhancing the unique local rural culture, as well as create a vibrant urban and rural public cultural space.
We should always focus on the growing spiritual and cultural needs of farmers, deeply tap the ideological concepts and humanistic spirit within the excellent traditional Chinese farming culture, and endow it with new connotation of the times.