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Special forum to inspire SMEs to enhance business performance

Jose Rodriguez T. Senase / Khmer Times Share:
Prudential Cambodia’s forum for small and medium businesses proved to be a great success, say attendees. Supplied

Prudential Cambodia, one of the leading insurance companies in the Kingdom, recently hosted a special business forum that seeks to inspire small and medium enterprises (SMEs) to explore new ways of engaging employees and enhancing business performance.

The gathering brought together more than 80 local entrepreneurs, innovators and business owners. Prudential Cambodia organised the event together with Aplus Consulting and ODI Asia

Called PRUiSME forum, the event was developed based on Prudential Cambodia’s experiences in human resources (HR) management and aimed to inspire Cambodia’s SMEs looking to grow their businesses and retain talented staff.

This event is particularly important, given that SMEs are known to play a critical role in Cambodia’s development. According to figures from the Ministry of Industry and Handicraft, SMEs comprise more than 90 percent of 510,000 registered firms in the Kingdom. These SMEs also employ 1.2 million people, which is a large segment of Cambodia’s workforce.

A distinguished panel of speakers shared some key concepts of HR management that can help entrepreneurs benefit from their businesses.

The forum explored new approaches in employee engagement, incentives and compensation, staff training and development, as well as potential HR issues that may affect business performance.

At the forum, Sunny Hout, chief human resources officer of Prudential Cambodia, emphasised the value of employee motivation and workplace relationships.

“Employee relationships play a very important role in driving company growth. Investing time to understand each employee’s passions and integrating them into the company’s purpose could help build a united and dedicated team that leads to business success,” she stressed.

One of the speakers, Sar Kinal, managing director of Aplus Consulting, said one of the main things business owners need to understand before recruiting employees is the level of their experience.

“For example, where have they worked before. Nowadays, there are many young candidates who like to enjoy their lifestyle, so you need to think about your strategy while recruiting them,” he said.

Sem Savy, head of Human Resources Service of ODI Asia, who also spoke at the event, noted that she has been to similar gatherings, but found the SME forum to be the most interesting of them all. “I’ve been to many forums on human resources management, but I found the Prudential-sponsored SME forum very interesting. Today, our attendees were energetic and eager to learn,” she stressed.

Her observations were shared by the participants, including Van Dana, owner of the Northern Dragon Trading Company.

“I am grateful to having the opportunity to join this business forum. As a business owner, I have learned a lot about different employee behaviour, as well as the tools and ideas that help me assess staff performance and motivate them to enjoy work more,” she said after the event ended.

Prudential Cambodia said it is committed to helping Cambodian SMEs succeed through offering best-in-class life insurance products to meet their health and financial needs. “The PRUiSME forum marked the start of more collaboration between Prudential Cambodia and local SMEs in the future,” it stated.

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