Culinary history was made last week with two exciting achievements from Almond Hospitality Group, owners of the Kingdom’s leading hospitality portfolio.
Uy Kuyteav, a brand operated and managed by the Group, inked its first franchised outlet in an auspicious ceremony on Friday.
The signing of the Memorandum of Understanding between Uy Kuyteav’s Chief Executive Officer Chef Luu Meng and enterprising Cambodian businessman Mr Seng Sokna went smoothly, as witnessed by the Minister of Commerce H.E. Pan Sorasak.
Uy Kuyteav’s first and flagship outlet opened in 2015 at Kampuchea Krom, followed by its second outlet in Aeon Mall Phnom Penh in 2016. A third outlet opened its doors at Aeon Mall Sen Sok in 2018.
The MoU has made official Uy Kuyteav’s fourth – and also first-ever franchised – outlet, which is expected to be completed in the second quarter of this year in the Toul Kork area.
The event received a warm reception from more than 100 distinguished guests, with the evening beginning with an opening speech from the Minister himself. Chef Luu Meng, who is known by many as the Cambodian Master Chef, also reiterated his mission to create a culinary legacy.
Luu Meng added that he wishes for all Cambodians to be proud of their heritage through food which reminds them of their childhood, their roots and their mother’s cooking. It’s this ethos that underpins all of Almond Hospitality Group’s food and beverages outlets.
“It has always been one of my life visions when starting out as a chef to create a food brand which relates with the Cambodians, for the Cambodians and by a Cambodian,” said Luu Meng.
At the event, guests were treated to a mouthwatering dinner featuring an array of signature dishes. Worth a special mention was the Kingdom’s recently-trademarked Phnom Penh Kuyteav – cherished by many as the unofficial national dish of Cambodia.
Phnom Penh Kuyteav, also known as Phnom Penh Noodles, can be served in a few variations but it is essentially made with slow-cooked pork-bone broth and served with a combination of quality pork bones, minced pork, stomach, liver, pork balls and shrimp. It is generally eaten for breakfast and the dish is available at all Almond Group restaurants, such as Uy Kuyteav, Yi Sang, Kroeung, and World Dining brands.
The celebration was rounded off with another exciting announcement. Minister H.E. Pan Sorasak has successfully conferred the Certificate of Approval on the use of the brand “Phnom Penh Kuyteav” or “Phnom Penh Noodles”, so it can be used by everyone in the Cambodian culinary world. This means that other members of the culinary associations in the Kingdom are also welcome to sell their version of this classic dish under the brand name.
The certificate itself is a trademark by the Ministry, governing the standard and quality of the dish. “It has been my pleasure to present the certificate so that in the future, people can know more about our Cambodian cuisine,” the Minister said.
The Group also announced its exciting future plans, which includes the opening of at least 20 more Uy Kuyteav outlets in the next five years, both in the Kingdom and overseas. It’s hoped that the expansion will allow everyone from all across the globe to recognise the remarkable gastronomic experience that is Cambodian cuisine.