The first-ever European Fair, designed specifically to showcase European products and brands and promote business connections between local and European companies, ended yesterday.
More than 50 European companies with operations in Cambodia or other parts of Asean showcased their products and services at the event, which aims to increase awareness of European know-how and quality standards and allow participating companies and visitors to expand their networks.
The three-day event was organised by the European Chamber of Commerce with the collaboration of the French Cambodian Chamber of Commerce and Industry, the German Business Group in Cambodia, the British Chamber of Commerce, NordCham, the Italian-Cambodian Business Association, and the Ministry of Commerce, with the support of Cambodia Airports.
The exhibiting companies and brands came from a wide range of industries, including automotive, banking, hospitality, furnishing, education, handicraft, construction, fashion and food and beverage.
Arnaud Darc, chairman at EuroCham, said at the opening ceremony that the event seeks to promote partnerships between local and European companies and consumers.
“The Euro Fair doesn’t just seek to promote European products, brands and services in the Kingdom, but it also aims to provide opportunities for local entrepreneurs to meet potential European business partners, and create new partnership or strengthen existing ones,” he said.
Tekreth Kamrang, Secretary of State at the Ministry of Commerce, said the event will help strengthen trade cooperation between the European Union and Cambodia.
“The EU is the biggest buyer of Cambodian goods, particularly for garments, shoes and bikes. Thus, we must seek to develop this relationship further,” Ms Kamrang said.
Cambodia exports to the EU under the Everything-but-arms scheme have expanded rapidly in recent years. In 2015, Cambodian exports to the EU were worth 4.1 billion euro ($4.7 billion), 4.6 billion ($5.3 billion) in 2016, and $5 billion ($5.8 billion) last year. The EU takes about 45 percent of all Cambodian exports.