4Dx Theater: Cambodia’s New Film Experience

Nou Sotheavy / Khmer Times No Comments Share:

Phnom Penh (Khmer Times) – At Aeon Mall’s Major Cineplex crowds are flocking to see Hercules at Cambodia’s first 4DX theater, a hall complete with moving chairs, scent triggers and wind blowers.
 
 
This new South Korean cinema technology is to spread to more cinemas as Major Cineplex expands in Cambodia. Ticket prices are: $12 for a center seat, $10 a seat on the side and a student price of $8.
 
 
Ann Netra, AEON mall’s Major Cineplex marketing manager, warns all viewers to arrive well  before a 4Dx film starts. Chairs will be in motion and it can be tricky to try to sit in a moving chair. Children under four years old or less than one meter tall are not allowed in the theater. 
 
 
“This is really, really exciting — can’t wait to see it!” Lisa Mam, celebrity Cambodian street artist, said with a smile. Glancing to her companions Andy Mam and Peap Tarr, she continued, “I think it will be a kind of an adventure. I can’t wait to experience everything!”
 
 
Even though Mam had already seen 4DX abroad, she was excited to see it in Cambodia. After viewing Hercules, she said she thinks everyone should experience watching an action movie on 4DX.
 
 
“The difference is you see things clearly and smell and feel the movement,” she said. “Ït’s so surreal, like you are in the movie, like you are going through the movie.”
Mam especially liked how one scene triggered a release of flower scent from her chair. 
 
 
Her companion, Peap Tarr, loved how water spraying scenes triggered misty breezes across viewers’ faces. When asked about how popular 4DX theater will be, Tarr replied, “I think 4D will grow popular, young people will really like it. 4D is much more different than 3D.”
 
 
Another viewer, Veng Rachana, 25, predicted that 4DX will contribute to the ongoing increase of moviegoer in Cambodia. He said, “The cinema industry is growing. Many of us go to the cinema. Especially with the new technology, it will be very popular.”
 
 
But Rachana knows that ticket prices may be a concern, “They may not go every day, but it’s good for once in a while, depending on the movie”.
 
 
Netra, the theater spokeswoman, has high hopes for 4DX, “As the first and only in Cambodia, I hope more Cambodians come and experience it for the first time. The new generation can see beyond movies now”. 

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