Four days of the Tourism and MICE Biz Fair 2020 will kick off in February next year in Phnom Penh.
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MICE stands for meetings, incentives, conferences and incentives for the travel market.
The Tourism and MICE Biz Fair 2020 is organised by B2B Park Mall, and endorsed by the Ministry of Tourism and the Ministry of Commerce.
The Tourism and MICE Biz Fair 2020, effectively two separate events at the same time and in the same venue, is a gathering of both local and international sellers and buyers in Phnom Penh to enable them to meet and exchange ideas for creating new opportunities, renew relationships and, more importantly, bring tourism and industry stakeholders together to brainstorm about the industry.
The event will run from Feb 29 to March 3 at B2B Park Mall on Phnom Penh’s Hanoi Road.
Through this event, local and international sellers can promote their destinations, reach new markets and update current network partners about their products and services to international buyers, and about their specific markets.
The Tourism Biz Fair 2020 is targeting 100 international buyers from 15 countries and includes an invitation to local buyers. The MICE Biz Fair 2020 will target 60 international buyers from 10 countries.
Invitations will focus on those already featuring Cambodia and neighbouring countries.
“We want to join forces with the government to grow more tourism as well as other sectors to develop the economy,” said Thourn Sinan, Pacific Asia Travel Association chairman and CEO of B2B Park Mall. “You cannot just look at tourism: We have so many things,” he added.
“Compared with Thailand, Vietnam and even Laos, plenty of events are hosted every year in those countries, while, Cambodia has limited events like this,” Mr Sinan said.
He said that it is good to have more events in Cambodia. When there are more events, he said, there will be more investment, more relations, new networking available to the country.
“We plan to do 12 events a year,” Mr Sinan added.
He said it will provide an opportunity for local entrepreneurs to link with other international operators from all over the world.
“By participating in the expo, local businesspeople can showcase their products not only for one day or for a week. There will also be time to build a network and allow for future communications,” Mr Sinan said.
“The fair is not only to showcase our products, but to help our products to sell out. We enable outsiders to connect with insiders and meet local producers. More expos will generate profit for the economy, investors, trade and tourism.”