A newly-created football team in Siem Reap province has entered into partnerships with two companies from Malaysia.
Siem Reap United FC, which is based out of KDR Stadium, signed a memorandum of understanding on Nov 18 with Kaki Jersi and BolaBros that will see the partners helping each other not only on the business side, but also developing football and tourism in Cambodia.
BolaBros is an international football event organiser, while Kaki Jersi is a manufacturer of high-quality sportswear.
As part of the agreement, Siem Reap United FC will help promote the products and services of the two Malaysian companies in Cambodia.
For its part, Kaki Jersi will donate jerseys and other sports equipment to Siem Reap United FC. BolaBros, meanwhile, will invite foreign teams to come and play at the KDR Stadium.
The KDR Stadium, which was completed early this year, is among the best football stadiums in Siem Reap province. The stadium can seat more than 5,000 spectators.
Ly Seng Hour, the founder of Siem Reap United FC, said his club and Cambodia as a whole stands to benefit from the partnership they have entered with the Malaysian companies.
Mr Hour said that, in addition to providing much-needed sportswear and other sports equipment to his club, Kaki Jersi will also make their products available in the Cambodian market.
Kaki Jersi is known for producing high-quality sportswear and marketing them online. After a successful venture in Malaysia, the company is now looking to expand into other parts of Southeast Asia.
Talking of the BolaBros offer, Mr Hour said it will bring more tourists to Cambodia and make Siem Reap better known abroad. Siem Reap, home to the world-famous Angkor Wat temples, is Cambodia’s leading tourist destination.
Teams from Indonesia, Australia, Malaysia and other countries will use the KDR Stadium for pre-season matches.
“When the foreign players come, they will eat at our restaurants, stay at our hotels and resorts, and visit Angkor Wat. The tourism industry will benefit a lot from them,” he pointed. “It is not only Siem Reap that will benefit, but Cambodia as a whole.”
Mr Hour also said that their partnership with the Malaysian companies will be very helpful as they prepare to organise and host several football tournaments in the near future.
According to him, they are planning to hold a football tournament for young people (U11 and U13) in January 2020 and a youth camp between February and March next year.