Xiamen Airlines will add the Cambodian coastal city of Sihanoukville to its list of international destinations with a daily service due to begin later this month.
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The maiden flight for the airlines’ route connecting Xiamen, in China’s southeastern Fujian province, and Sihanoukville will take off on Sept 23, the company said in its website.
The airline will use a Boeing 737-800 for the route.
In January last year, Xiamen Airlines began flying to Phnom Penh four times per week.
Taing Socheat Krisna, director of Preah Sihanouk province’s tourism department, noted a recent increase in the province’s air traffic.
“The number of tourists, particularly from China, and businessmen travelling to Preah Sihanouk is on the rise and is encouraging the establishment of more and more flights to the province,” Mr Socheat Krisna said.
There are now 15 airlines operating at Sihanouk International Airport – four of them are local companies and the rest are from China, Vietnam, Malaysia, and Thailand.
The government aims to attract 2 million Chinese tourists a year by 2020 and is working to promote Cambodia to the Chinese.
As part of these efforts, guidebooks designed for Chinese travellers were made available at Phnom Penh International Airport in August. The goal is to provide tips and help these visitors become familiar with Cambodian culture, according to Cambodia Airports.
“To cater to Chinese visitors, Cambodia Airports continuously adapts its service to their needs by including the Chinese language in announcements, signage, digital screens, and on our websites,” the company said.
China is the biggest market for Cambodia’s tourism sector. 1.2 million Chinese tourists visited Cambodia in the first half of the year, a 38 percent increase compared to the same period last year.