A report by the Ministry of Culture and Fine Arts and Unesco published yesterday shows that digital platforms are a viable way for local singers and filmmakers to market their content.
According to the report, sales of digital ethnic music have increased. It added that income from digital sales have also increased.
Hong Makara, the national programme officer at Unesco’s office in Phnom Penh, said that artists should take advantage of online distribution and marketing.
An increase in sales could mean that digital distribution is a viable method for local artists to market their music, he said.
“Traditional music and film could be sold online and it’s a good way for people to earn money because people like to access digital content,” Mr Makara said.
He added that one of the biggest obstacles for Cambodian artists is performing abroad. Mr Makara said that some foreign countries make it difficult for performers to get a visa to perform in their country.
“Sometimes, artists must wait three or four months to get a visa and we want them to grant visas quickly for performers,” he said.
Samrang Kamsan, a secretary of state with the ministry, said that Cambodia began working with Unesco in 2007 to preserve the country’s culture.
Under a Unesco 2005 Convention on the Protection and Promotion of the Diversity of Cultural Expressions, Cambodia adopted a project to enhance fundamental freedoms through the promotion of diversity of cultural expressions, he said.
Mr Kamsan said that the relationship has been beneficial to the preservation of culture in Cambodia.
“We work together and we have maintained our customs and cultures,” he said, adding that Cambodia is obliged to draft a report on the status of cultural preservation in the country every four years and that the next one is due in 2020.