For Kulara Water, Cambodia’s leading mineral water company, Corporate Social Responsibility is an inseparable part of its business. This maxim has rewarded the company by turning it into the recipient of the first ever Eurocham CSR Large Category Award in 2019.
According to its managing director Dr Jacques Marcille, the main reason the jury had chosen Kulara Water for the biggest award might be due to the numerous concrete results of its CSR programmes, which benefit society as a whole, in just a few years.
“CSR is integrated into our corporate strategy and our numerous commitments to CSR, our holistic approach, our real concern for social and environmental issues explain the strong recognition of our natural mineral water Eau Kulen,” he said.
“Our company records one of the weakest staff turnovers in Cambodia. Our teams, our direct and indirect employees share something in common. They are proud to take part in the success of our company and in the strong growth of our Eau Kulen. They are proud of what we have accomplished in a few years, and also proud to work for a leading company recognised for its exemplary responsible approach and its strong contribution to Cambodia’s economic development.”
Founded in 2013, Kulara Water has become Cambodia’s number one mineral water brand in less than five years. Thanks to the balance of its mineral content and its unique positioning, it is now a household name both among Cambodians and expatriates. In fact, by the end of 2018, Kulara Water has increased sales by 35 percent when compared to the previous year.
While there are a total of six guiding principles in its overall CSR framework, Kulara Water believes that the company’s sustainability relies heavily on high-quality products and employee involvement.
The company expresses its social commitment mainly through the creation of sustainable jobs for the villagers who live around the Kulen Mountain, where its mineral water Eau Kulen is sourced and bottled. Kulara Water also provides a fair remuneration, training, promotion and internal mobility to ensure the development of its employees’ skills.
“As a leading company, we care about giving back to the community through different commitments, we are proud of our strong contribution to the development of Cambodia and in our capacity to improve the quality of life of our workforce and their families, as well as of the local communities and society at large,” Dr Marcille said. Kulara Water also has a unique reforestation programme. To protect its mineral water from being contaminated by external pollutants, the company has bought 38 ha of land surrounding its source where 3,800 trees have been planted, as of last year.
“In view of deforestation, we have drawn up a list of endangered species in the region and we have decided to plant more about 4000 trees a year on these lands that we control,” Dr Marcille explained.
He also adds that a strong commitment to CSR assists the company’s brand recognition, business performance and partnerships development. In addition, their stakeholders trust Eau Kulen as they know that the company that produces it is really committed to quality approach and CSR.
“A strong commitment to CSR, strong values of excellence, sharing and solidarity brings a lot to the company’s performance and growth,” Dr Marcille says.