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Popular Hong Kong tea shop enters Cambodian market

Jose Rodriguez T. Senase / Khmer Times Share:
A customer enters the newly launched Heeretea outlet in Phnom Penh. KT/Siv Channa

Heeretea, a popular tea shop brand from Hong Kong, is now in Cambodia.

According to its official Facebook page, the first Heeretea shop will have its soft opening today. Heeretea’s shop is located along Norodom Boulevard in downtown Phnom Penh.

Heeretea Cambodia is among the latest foreign tea shop brands to enter the Cambodian market, whose strong growth, together with its population’s growing appetite for tea-related drinks, attracts a growing number of foreign companies.

Cambodia is still experiencing a ‘bubble tea boom’, a term that refers to the Taiwanese tea-based drink that was very popular in many parts of the region in the 1990s.

Contacted through Messenger, Heeretea Cambodia said it decided to invest here because of the business potential and because it wants to help Cambodia.

“Heeretea’s products match what the Cambodian market wants. Also, we want to provide jobs and help develop the Kingdom’s economy,” it said.

Heeretea Cambodia said it is offering something new.

According to the company, its main offer is composed of tea-based beverages. These include a long list of milk and fruit tea drinks.

Its ‘milk tea series’ include golden bubble milk tea, cheese oreo milk tea, brulee golden bubble milk tea, and brulee oreo milk tea. The ‘fruit tea series’, meanwhile, boasts flavours like grapefruit green tea, and passion fruit green tea.

It addition to drinks, it also offers a wide range of desserts, including chocolate crème brulee and soufflé.

“Our ingredients and products are different than what our competitors offer,” it pointed out.

“Our wide range of products offers a better experience for customers of all ages. We are turning the traditional way of drinking tea into something cool”, the company added.

Heeretea will be competing with a host of local and international tea shops in Phnom Penh. Chatime and Koi Café, both from Taiwan, are among the most popular foreign tea shops in Cambodia’s capital city.

According to FoodBuzz, Heeretea grew from one shop in Hong Kong to 218 outlets across the globe, with a presence in the United States, Canada, Australia, Japan, Korea, Vietnam, Thailand, and Malaysia.

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