Cambrew aims to dominate industry with new Angkor

Chhut Bunthoeun / Khmer Times No Comments Share:
Beer cases at Cambrew’s factory in Sihanoukville. Angkor Beer

Cambrew last week unveiled a revamped Angkor Premium Beer that will help the company attain its goal of becoming the industry leader.

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Cambrew, already one of the largest brewers in the Kingdom, introduced an “upgraded” Angkor Premium Beer with a new look and other technical improvements.

The changes include several improvements to the packaging and recipe to create a “fine-tuned liquid that both stays true to its original Khmer taste and lives up to the more demanding taste buds of today’s Cambodian consumers,” according to Cambrew managing director Michael Norgaard Jensen.

Speaking at a press conference on Saturday, Mr Norgaard Jensen said their Sihanoukville factory can produce up to 12 million hectolitres.

“We introduce the upgraded Angkor Premium Beer today to appeal to a new generation of Cambodia beer drinkers – among them millions of its loyal consumers – who value quality and have become a bit more curious about the beer they are drinking,” he said, adding that the beer is exported to different markets in Asia and Europe.

“The new, best-in-class look of Angkor Premium Beer, the best in its history, is a testament to our constant pursuit of brewing better beer and our unwavering passion to innovate and give consumers new, exciting experiences,” he said.

He said that creating a new Angkor Premium Beer is part of Cambrew’s bold plan to solidify the brand’s reputation as vibrant and innovative.

“Leveraging the strong brand equity of Angkor Premium Beer, we set out to ensure a superior-tasting premium beer of exceptional quality, and to further improve brand experiences for, and exceed the expectations of, a new generation of ever more discerning beer drinkers in Cambodia,” he said.

Cambrew’s products include Klang and Black Panther, as well as international premium brands such as Carlsberg, Tuborg, Kronenbourg 1664, and Somersby. Guinness, Asahi, and PepsiCo drinks are also brewed at its Sihanoukville facility.

Last year, Carlsberg Group increased its stake in Cambrew and took over management.

Angkor Premium Beer was first brewed in 1992 and has received multiple awards in international competitions, including a recent Gold Award from Monde Selection.

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